Yelp on Instagram

From August 2020 to August 2022, I managed the Yelp Instagram account for Raleigh-Durham, NC. Responsibilities include sourcing UGC from Yelp.com, promoting local events and campaigns via photos/stories/Reels, interviewing local business owners for "Meet the Owner" posts, shooting and edit content, engaging with followers, and responding to comments and direct messages. In my time as the Community Manager, I grew the account's following by over 30%.